Senior Associate, Retention Marketing (100% Remote)

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

Our Customer is seeking a contract Senior Associate, Retention Marketing to help their business needs. This role is 100% remote.

Responsibilities:

• Own communications and programs to improve Driver quality and supply for growing adoption and usage of the financial product designed just for the drivers
• Manage the driver lifecycle using email, SMS, push notifications and in-app messaging.
• Support experiments that leverage these communications channels.
• Work on a highly cross-functional and collaborative team of marketers, operators, and product experts.
• Develop, test, and implement CRM strategies to improve financial product adoption, usage, and retention.
• Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance.
• Manage end-to-end development and execution of email, SMS, push and in-app campaigns.
• Includes managing an asset tracker, driving the creative review process, collaborating with designers and copywriters, coordinating legal and partner reviews, identifying target audience segments, sizing and tracking experiments, procuring and implementing translations, and capturing feedback from multiple stakeholders.
• Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to the CRM platform Collaborate with Logistics, Growth, Analytics, Legal, Product and Product Marketing teams to craft programs that will improve the driver experience.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports.

Skills/Qualifications:

• Bachelor’s degree or equivalent experience
• 3+ years of experience in marketing or growth overall
• 2+ years of experience in lifecycle, email, CRM, or retention marketing
• Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Experience with Braze is a plus Strong analytical skills; able to create and analyze data-driven marketing campaigns end to end
• A record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc.
• Extremely organized, dependable, self-motivated & ability to multi-task An ability to excel in fast-paced, complex workstreams

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Perks are available through Mom Pay (Available upon completion of waiting period for eligible engagements)
Benefits: Medical, Dental, and 401k (no match)

Please Note: In order to create a safe, productive work environment, our client is requiring all contractors to be fully vaccinated according to the CDC guidelines. Prior to coming into our offices, contractors will be required to attest that they are fully vaccinated.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.