Senior Content Strategist and Copywriter (Hybrid - Brooklyn, NY)

The Mom Project is excited to support Etsy with their search for a Copywriter to join their team on a contract basis.

About the Role

The Seller Scaled Content team at Etsy creates the campaigns and communications that help Etsy sellers grow their businesses — from major retail moments and product launches to email campaigns, seller education, and community content. We're a lean, high-quality team that holds a high bar for both craft and strategy.

As the Senior Content Strategist & Copywriter, you'll do two things exceptionally well: produce great copy and elevate how the team thinks about content. You'll own copy execution for product marketing launches and campaigns, write and top-edit seller-facing content across channels, and bring strategic thinking to how we define our seller voice, personalize content for different seller segments, and measure whether what we're making is actually working. You'll be a thought partner to the team lead and a bar-raiser for everyone around you.

This is a full-time contract role reporting to the Senior Manager, Seller Scaled Content.

Responsibilities

• Own copy execution for product marketing launches — writing seller-facing communications that translate complex product features and updates into clear, compelling, benefit-led content
• Write and top-edit seller-facing copy across email, push notifications, social, community forums, and seller education content
• Top-edit copy from junior team members with specific, strategic feedback that elevates the work and builds their skills
• Actively contribute to defining and documenting our seller voice and tone framework — helping move it from something that lives in people's heads to a clear, usable source of truth the whole team can write to
• Develop content approaches for distinct seller segments — new sellers, growing sellers, top sellers, international sellers — with a nuanced understanding of how their needs, motivations, and relationship with Etsy differ
• Partner with CRM and email teams to build personalization strategies: how do we speak differently to a seller based on their tenure, shop category, or behavior, and how do we do it at scale?
• Design and contribute to content experiments: define what we're testing, why, and how we'll know if it worked — A/B tests, messaging variants, holdout groups
• Build measurement frameworks for content performance — define success metrics before launch, synthesize results post-campaign, and translate learnings into clear recommendations for what we do next
• Partner closely with brief owners, PMMs, and designers to ensure copy is grounded in seller outcomes before a word is written
• Flag gaps in briefs early — if the key messaging isn't there, say so before the copy is due

Must-Haves

• 6+ years of experience in content strategy, copywriting, or editorial strategy — with significant time spent on product marketing copy at a consumer brand, marketplace, e-commerce platform, or agency
• Deep product marketing copywriting chops — you've written go-to-market copy for product launches, feature releases, and lifecycle communications, and you know how to translate complex product value into clear seller benefit
• A portfolio that shows range and strategic thinking: not just great sentences, but evidence that you understand who you're writing to, what product they need to understand, and why it matters to them
• Experience developing or contributing to brand voice and tone frameworks — you can articulate why something sounds right, not just fix it when it doesn't
• Demonstrated experience writing for different audience segments — you know that a new seller and a top seller need to hear different things, and you know how to find that distinction in a brief
• Familiarity with content personalization strategies: how to use data signals, seller attributes, or lifecycle stage to make content feel relevant rather than generic
• Experience designing or running content experiments — A/B tests, messaging variants, holdout groups — and translating results into clear recommendations
• Measurement fluency — you're comfortable with performance data and can use it to make a case for what to do next
• Brief-reader mentality: you ask what the seller outcome is before you start writing, and you push back when the brief isn't strong enough
• Experience collaborating with PMMs, CRM, brand, design, and community partners in a fast-moving, cross-functional environment

Nice to Have

• Experience writing for a two-sided marketplace, small business, creator, or seller audiences
• Familiarity with email and CRM platforms (Braze or similar)
• Comfort working in Asana or similar project management tools

Hours and Location

• Monday–Friday, 40 hrs/week
• This role is hybrid (2 days onsite and 3 days remote) in Brooklyn, NY
• Contract length: 6 months

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.