Senior Digital Marketing Strategy Lead – Automotive (Hybrid – Warren, MI)

The Mom Project is partnering with a large, established organization in the automotive industry to identify a Senior Digital Marketing Strategy Lead (Automotive) on a contract basis to support its ongoing business needs. This role is hybrid in Warren, MI.

About the Role:

As the Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups. Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.

Key Responsibilities

• Cross-Tier Media Strategy & Measurement: Collaborate with our client's internal media team to develop and implement integrated advertising strategies and measurement plans across national, regional, and dealership levels. Evaluate performance metrics, including return on ad spend (ROAS) and foot traffic, to ensure alignment and seamless execution. Communicate strategies to participating dealers and vendors through webinars and field teams.
• Data Strategy & Audience Development: Leverage data from digital retail solutions, including chat, trade-in tools, and call tracking, to enhance audience development, targeting, and data-sharing capabilities. Identify opportunities to utilize first-party data and provide additional value to participating dealers through approved vendor partnerships.
• Retail Media Strategy & Optimization: Develop and execute integrated Tier 1, Tier 2, and Tier 3 media strategies that improve audience reach, frequency planning, creative consistency, campaign optimization, and performance measurement, with a focus on driving measurable dealership results.
• Stakeholder Engagement & Collaboration: Serve as a primary point of contact for cross-tier advertising initiatives, collaborating with dealership representatives, agency partners, regional digital performance managers, and brand teams. Educate stakeholders on digital advertising best practices, emerging opportunities, and strategies for sustainable growth.
• Strategic Marketing Opportunities: Partner with brand teams to identify and execute targeted advertising opportunities that maximize retail performance and vehicle sales across priority markets, channels, and vehicle models.
• Dealer Program Adoption & Growth: Drive participation in our client's dealer digital advertising programs by communicating program value, strengthening dealer relationships, and implementing strategies that encourage adoption and long-term engagement.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• Professional Experience: 15+ years of experience in marketing, media strategy, audience targeting, or brand management within a retail marketing environment; 20+ years preferred.
• Automotive & Retail Marketing Expertise: Strong understanding of automotive retail operations and digital marketing, with the ability to connect business objectives, audience insights, performance metrics, and digital media strategies to drive vehicle sales and dealership profitability.
• Digital Media Strategy: Extensive experience developing and executing Tier 1 (national) and Tier 3 (dealership-level) digital media strategies, with a strong understanding of advertising platforms, marketing technologies, and campaign execution processes.
• Digital Marketing Trends: Demonstrated knowledge of emerging digital marketing trends, consumer behavior, industry developments, and evolving advertising channels, with the ability to identify opportunities for innovation and growth.
• Paid Media & Analytics: Advanced understanding of paid digital advertising channels, including search engine marketing (SEM), display advertising, paid social, video, and connected TV (CTV). Familiarity with customer data platforms (CDPs), digital media analytics, audience segmentation, and targeting strategies.
• Automotive Marketing Technologies: Experience with dealership-focused digital tools and solutions, such as call tracking, vehicle merchandising, reputation management, chat platforms, trade-in tools, and digital retailing solutions.
• Media Platforms & Vendor Management: Experience working with major advertising platforms, including Google, Amazon, TikTok, and Meta, as well as automotive digital marketing vendors such as Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar providers.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• Professional Experience: 15+ years of experience in marketing, media strategy, audience targeting, or brand management within a retail marketing environment; 20+ years preferred.
• Automotive & Retail Marketing Expertise: Strong understanding of automotive retail operations and digital marketing, with the ability to connect business objectives, audience insights, performance metrics, and digital media strategies to drive vehicle sales and dealership profitability.
• Digital Media Strategy: Extensive experience developing and executing Tier 1 (national) and Tier 3 (dealership-level) digital media strategies, with a strong understanding of advertising platforms, marketing technologies, and campaign execution processes.
• Digital Marketing Trends: Demonstrated knowledge of emerging digital marketing trends, consumer behavior, industry developments, and evolving advertising channels, with the ability to identify opportunities for innovation and growth.
• Paid Media & Analytics: Advanced understanding of paid digital advertising channels, including search engine marketing (SEM), display advertising, paid social, video, and connected TV (CTV). Familiarity with customer data platforms (CDPs), digital media analytics, audience segmentation, and targeting strategies.
• Automotive Marketing Technologies: Experience with dealership-focused digital tools and solutions, such as call tracking, vehicle merchandising, reputation management, chat platforms, trade-in tools, and digital retailing solutions.
• Media Platforms & Vendor Management: Experience working with major advertising platforms, including Google, Amazon, TikTok, and Meta, as well as automotive digital marketing vendors such as Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar providers.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Unless expressly authorized in the interview/skill set validation instructions, candidates may not use AI tools or other third-party assistance during an interview or assessment to generate or provide substantive answers to interview questions. Candidates should answer organically in their own words, drawing on their own knowledge, skills, and experience. Failure to adhere to these expectations may result in the candidate being removed from consideration.

Note: This is not meant to address the use of assistive technologies (e.g., captioning, screen readers, speech-to-text, text-to-speech, etc.) where approved as reasonable accommodations.