Senior Editor (100% Remote)

JOB DESCRIPTION

The role is centered on Content Lab and other curated email campaigns, seller- and community-focused campaign moments, related landing pages, and curated pushes that extend the email experience across channels. Julie may contribute to other REM and onsite copywriting needs as priorities evolve.

• Draft and refine copy for Content Lab and other curated email campaigns, including subject lines, preview text, headlines, body copy, module copy, and calls to action.
• Translate campaign briefs, merchandising direction, and editorial concepts into engaging, customer-centered stories.
• Develop copy that balances Etsy’s distinctive brand voice with clarity, relevance, discovery, and strong customer value.
• Adapt copy for established templates, modular content systems, and campaign-specific formats while maintaining cohesion across the full email experience.
• Incorporate feedback from editorial, REM, Merchandising, Brand, Design, and other partners through final delivery-ready copy.

• Create copy for curated pushes that correspond to curated email campaigns, including Content Lab moments and other editorial or seller-focused programming.
• Translate the core campaign idea into concise, channel-native push copy while preserving continuity with the associated email and landing page.
• Provide copy options or variants when needed to support testing, audience differences, or campaign requirements.

• Develop copy for campaigns that highlight Etsy sellers, makers, shops, seller impact, and the human stories behind the marketplace.
• Shape seller-centered narratives that feel authentic, specific, and respectful while remaining accessible and compelling to buyers.
• Partner with relevant REM, Merchandising, Brand, Social, and other stakeholders to incorporate approved seller information, quotes, and supporting context.
• Support recurring or seasonal seller-focused franchises and one-off campaign moments as assigned.

• Draft and refine copy for landing pages connected to curated email and push campaigns, with a focus on seller-themed, impact, seasonal, and editorial moments.
• Create headlines, introductory copy, section copy, calls to action, and supporting narrative that carry the campaign idea from offsite channels into the onsite experience.
• Help ensure that email, push, and landing page copy form a clear and cohesive customer journey.
• Pitch in on other onsite copywriting needs, including stash collection copy, content refreshes, and supporting modules, as priorities and bandwidth allow.

• Use performance learnings to inform future copy, subject-line approaches, campaign formats, and editorial recommendations.

• Report to Nadine Heintz, who sets priorities, confirms scope, and provides overall direction.
• Work closely with Personalized Content leads, REM partners, Merchandising, Brand, Design, Operations, Analytics, and other cross-functional stakeholders.
• Manage multiple briefs and deadlines with strong organization, proactive communication, and clear status updates.
• Use Etsy’s brand voice, content quality standards, accessibility guidance, and established review processes.
• Core responsibilities take priority; additional REM and onsite support should flex based on the campaign calendar, deadlines, and available bandwidth.

• Julie owns drafting, iteration, copy development, and reporting support within assigned workstreams.
• Campaign strategy, prioritization, final approvals, channel implementation, and launch decisions remain with Nadine and the designated campaign or channel owners unless explicitly reassigned.
• Julie is expected to surface risks early, clarify open questions, and flag dependencies that could affect quality or timing.

• Curated email, push, and landing page copy is clear, cohesive, on-brand, and delivered on time.
• Seller- and community-focused stories make Etsy’s human value more visible without feeling generic or overly promotional.
• Curated pushes reinforce their related email campaigns while respecting the needs of the push channel.
• Reporting is accurate, concise, and useful for improving future content decisions.
• Julie provides reliable, flexible copywriting support across REM and onsite priorities while maintaining quality and clear ownership.

• Demonstrated experience writing and editing for email, CRM, editorial, content marketing, ecommerce, or digital experiences.
• Strong command of concise, engaging copy across multiple formats and channels.
• Ability to turn complex briefs, merchandising inputs, and performance data into clear recommendations and customer-facing content.
• Experience with seller, creator, maker, community, or human-centered storytelling is a plus.
• Highly organized, collaborative, detail-oriented, and comfortable working through feedback and changing priorities.