Senior Manager, Consumer Communications (100% Remote)

The Mom Project is excited to support Etsy with their search for a Consumer Communications Senior Manager to join their team on a contract basis.

About the Team

Etsy's Global Consumer Communications team brings the Etsy brand to life for buyers around the world. Collaborating across multiple markets, we navigate a constantly evolving media landscape to develop strategies that resonate both globally and locally. Whether it's telling data-driven trend stories, spotlighting our community of sellers, or helping shape unmissable campaigns that spark conversation, we drive high-impact earned media coverage that helps strengthen brand perception and keeps Etsy top of mind for shoppers.

About the Role

• Lead consumer communications strategy for US and Canada, developing compelling story angles that resonate with both North American and global media across a range of campaigns, with a strong focus on the US market.
• Manage two consumer PR agencies (DKC in New York and Faulhaber in Toronto), ensuring a cohesive strategy across the region.
• Leverage data-driven insights to create storytelling opportunities that establish Etsy as a trends authority; jump on newsjacking opportunities to position Etsy within cultural conversations.
• Partner closely with marketing teams to develop integrated press moments around key campaigns and launches.
• Develop strategic messaging and materials for major initiatives.
• Lead communications strategy for celebrity and influencer campaigns, collaborating with the talent partnerships and brand strategy teams on campaign planning and execution.
• Secure high-impact media opportunities for consumer-facing spokespeople.
• Partner with Corporate Communications on integrated consumer and business ("corpsumer") storytelling.
• Source and vet sellers/products for various media opportunities.
• Oversee press event strategy and support on execution, as needed.

Requirements

• 7+ years of communications experience in the US, with a strong background in consumer PR/comms.
• Deep understanding of the evolving media landscape, including new and emerging media types.
• Excellent attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing external PR agencies.
• Nimble, resourceful, and able to quickly adapt as priorities shift.
• Comfortable working cross-functionally with various teams and stakeholders to bring integrated campaigns to life.
• Strong media instincts and a track record of turning campaigns into stories that earn meaningful coverage and help shape brand perception.

Nice-to-Haves

• Strong media relationships with US reporters/media outlets across multiple verticals.
• Experience working with a global communications team.
• Experience with a dual-sided marketplace, ecommerce platform, and/or major retail brand.
• Familiarity with the Canadian media landscape.

Hours and Location:

• M-F, 40 hours/week
• 100% remote

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.