Demand Generation Manager, Field Marketing

The Mom Project is excited to partner with our client, Workato - a leading Enterprise Automation Platform that enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance - in their search for a Senior Manager, Field Marketing. This role is a hybrid setup in San Francisco, CA, New York, NY, or Boston, MA.

They are seeking a highly motivated marketing professional to join their Events & Field Marketing team as the Demand Generation Manager, Field Marketing to take the lead in expanding Workato’s field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.

In this role, you will also be responsible to:

• Own and build the overall field marketing program for North America.
• Ability to identify and curate unique geographically focused campaigns and activities for different cities.
• Establish and refine repeatable processes, templates, and best practices for regional events.
• Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
• Partner closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
• Collaborate closely with your Events & Field marketing team members to align on events planning and segment strategy.

• At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
• Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
• Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
• A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
• Ability to travel up to 30% when travel permits
• Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
• Knowledge of Marketo, Salesforce, and other MarTech is preferred

• Salary Commensurate with experience
• Flexible Working Arrangements: We want to empower our employees to give us their 110%, and still be able to fully live their personal lives beyond what they do at Workato. To that end, we maintain a hybrid remote work model and provide everyone with best-of-breed technology tools that enable them to work anywhere, anytime.
• Great Employee Benefits: Our employee benefits are designed not just to help everyone at Workato fulfill their basic and tangible needs, but also feel appreciated for their contributions to the company. Where possible, we tailor these benefits to the specific countries that our employees are based in. Some of them include the Employee Assistance Programme (EAP); Health insurance; Referral bonuses; and Workato stock options.
• Professional Development Opportunities: We are invested in the long-term professional development of our people, beyond what they bring to the table on their first day at work. We support individual career ambitions and set aside training programs and budgets they can tap into to upgrade both soft and hard skills.
• Dedicated Wellness & Recreation Time: We make it a point to dedicate time to pause, recharge, and get to know each other better. From virtual game nights to fitness & sessions, there's always time for a little fun on the calendars.