Senior Marketing Analyst

Posted 9 months ago
Job closed
Tuple

Senior Marketing Analyst

Our Client - Health, Wellness & Fitness company

  • Fort Worth, TX
  • Plano, TX
  • Dallas, TX
  • Coppell, TX
  • Garland, TX
  • Weatherford, TX
  • Rainbow, TX
  • McKinney, TX
  • Duncanville, TX
  • Quinlan, TX
  • Mesquite, TX
  • Euless, TX
  • Tolar, TX
$105,000 - $112,000/year
Exact compensation may vary based on skills, experience, and location.
40 hrs/wk
Permanent (w2)
Remote work partially (10%)
Travel required (10%)
Start date
October 7, 2024
Superpower
Marketing
Capabilities
Digital Marketing
Market Research
Product Marketing
Preferred skills
BrightEdge
Campaign Performance Analysis
Report Writing
Excel Services
Salesforce
SEO Copywriting
Pardot (CRM Software)
Microsoft Excel
Adobe Marketo Engage
Marketing Performance Measurement And Management
Marketing Optimization
Marketing Operations Management
Marketing Operations
Marketing Analytics
Marketing Analysis
Key Performance Indicators (KPIs)
KPI Reporting
HubSpot CRM
Hubspot
Google Analytics Certification
Google Analytics
Google Ads
Google AdSense
Excel Formulas
Google Ad Manager
Data Analysis
Detail Oriented
Writing
Marketing
Analytics
Standard Operating Procedure
A/B Testing
Influencing Skills
Business Strategies
Marketing Automation
Business Analytics
Business Objectives
SQL (Programming Language)
Revenue Operations
Preferred industry experience
Health, Wellness & Fitness
Experience level
5 - 8 years of experience

Job description

The Mom Project is excited to partner with a team that provides complete clinical care, advanced technology, and expert guidance to support students, faculty, and staff. The main focus of our new partner is to work together to create a healthier campus through a connected system of care. They are seeking an experienced Marketing Operations Senior Analyst, you will play a crucial role in enhancing the effectiveness and efficiency of our marketing efforts. Reporting to the VP of Revenue Operations, you will be responsible for analyzing marketing data, optimizing marketing technology platforms, and providing actionable insights to optimize campaigns, channels and improve overall marketing operational performance.

What You'll Do

  • Process Improvement:
  • Identify and implement best practices to streamline marketing processes and workflows.
  • Collaborate with marketing teams to develop and document standard operating procedures.
  • Ensure alignment of marketing operations with overall business objectives and goals.
  • Data Analysis and Reporting:
  • Analyze marketing data from various sources (e.g., CRM, marketing automation tools, web analytics) to generate insights and reports.
  • Monitor key performance indicators (KPIs) and metrics to assess the effectiveness of marketing campaigns and strategies.
  • Develop and present regular reports on marketing performance to stakeholders.
  • Campaign and Channel Optimization:
  • Provide data-driven recommendations for targeting, segmentation, and personalization to influence the design and strategy of marketing campaigns and channels
  • Track and analyze campaign and channel performance, identifying areas for improvement and optimization.
  • Provide recommendations to the Marketing Growth team around conducting A/B testing and other experiments to evaluate the effectiveness of marketing tactics.
  • Marketing Technology:
  • Work with the Business Analytics team on the marketing technology platforms such as CRM systems, email marketing tools, and marketing automation software.
  • Ensure data integrity and integration across marketing systems.
  • Support with Business Analytics to troubleshoot issues and implement system upgrades or new technologies.
  • Cross-Functional Collaboration:
  • Work closely with marketing, sales, and analytics teams to support strategic initiatives and align marketing operations with broader business strategies.
  • Provide training and support to team members on marketing tools and processes.
What You Bring
Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree or certifications (e.g., Google Analytics) are a plus.
  • Minimum 4-5 years of experience in marketing operations, data analysis, or a related role.
  • Proficiency in marketing automation (Pardot, Marketo, HubSpot), CRM (Salesforce), ABM platforms (DemandBase, 6sense, Terminus), and data analysis tools (Excel, Google Analytics, Looker, SQL); open to experience with similar products.
  • Strong ability to analyze complex data sets, identify trends, and provide actionable insights.
  • Excellent verbal and written communication skills, with the ability to present data and recommendations clearly to various stakeholders.
  • High level of accuracy and attention to detail in managing and analyzing data.
Benefits + Perks
  • Paid Company Holidays + No work on your birthday!
  • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
  • Variable bonus eligibility on a quarterly basis
  • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
  • Company-paid group Life Insurance + Company-paid Short Term Disability
  • Concierge benefit support services
  • 401(k) with employer match
  • Free access to virtual medical and mental health support for you and your immediate family
  • Mission-Driven Purpose with a Supportive Team Culture The salary range for this opportunity is $105,000– $112,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.

If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.