Senior Marketing Manager, Organic Growth

**Pay rates will vary by location

Our Customer is an employment-oriented online service that operates via websites and mobile apps. They are the world's largest professional network with nearly 800 million members in more than 200 countries and territories worldwide. Their vision is to create economic opportunities for every member of the global workforce and aim to connect the world’s professionals to make them more productive and successful. Launched on May 5, 2003, the platform is primarily used for professional networking and career development.

We are seeking a Senior Marketing Manager on a contract basis to help our Customer with their business needs. This role is a hybrid setup (must travel to Sunnyvale office once every two weeks, rest of days flexible) in the Bay Area.

The ideal candidate will be a seasoned professional with experience managing SEO programs for Enterprise brands that have generated significant website traffic, in addition to being innovative, proactive, and comfortable getting in the weeds to solve problems.

The candidate is a highly motivated and experienced SEO professional to be the Senior Marketing Manager, Organic Growth. In this role, you will be responsible for defining key organic & SEO growth opportunities alongside Web Marketing, Web Technology, Product partners. You will contribute to the global web vision and define opportunities for optimizing the B2B organic search presence and coverage. Working in close partnership with talented team members, you will lead a team responsible for driving the future direction of the B2B organic growth strategy.

**Please ensure that your LinkedIn profile is included in your resume**

Responsibilities:

• Drive incremental organic SEO site traffic to the company website
• Build and maintain a matrix showing keyword content strategy data in relation to competitors
• Develop an SEO strategy that allows for multiple stakeholder review, input, and revisions
• Conduct keyword research and discovery
• Work with SEO agency on foundational recommendations
• Optimization via Content Management System (“CMS”)
• Uncover net new keywords and other potential targetable markets.
• Review and analyze SEO and keyword data
• Develop opportunity projections for website and revenue growth using Adobe Analytics
• Use keyword research per business unit to provide content strategy
• Build and maintain a quarterly report on SEO growth

Basic Qualifications:

• A Bachelor's degree is required
• 5+ years of experience in SEO with a focus on enterprise level strategy
• Enterprise-level experience:
  • Has worked in an SEO role at a big company previously
  • Has worked with and is comfortable with detailed matrices
  • Confident in communicating and selling in new ideas to multiple stakeholders
  • Able to size opportunities from easy quick wins to opportunities that require a longer-term outlook
  • Knows how to adjust and think about categories of keywords and content
  • Can think strategically about SEO across multiple properties without cannibalizing each property, and creating the rules of engagement to ensure other stakeholders are on the same page
  • Capable of working within CMS systems (i.e. Adobe Experience Manager)
  • Experience working within Adobe Analytics is incredibly important
  • SEO Tool experience: Google Search Console, SEM Rush, Bright Edge

Preferred Qualifications:

• Deep understanding of search engine algorithms, SEO best practices, and industry tools.
• Proven analytical skills with experience in SEO tools and technologies (such as SEM Rush, SEO Clarity, GSC, etc), website analytics, and reporting
• Track record in forecasting, reporting, and delivering business results with P&L accountability.
• Well versed in defining roadmaps and delivering with teams that employ agile software development methodologies
• Ability to craft clear, compelling recommendations backed by robust analysis and articulate them effectively across the organization.
• Ability to influence executive and senior level leaders regarding product vision, roadmap and work backlog priorities and trade-offs
• Excellent communication and interpersonal skills, with a knack for effective collaboration with stakeholders at all levels.
• Intellectual curiosity -- you never stop learning or seeking better ways to do things
• Not afraid of ambiguity, entrepreneurial and strong ability to envision and shape the future
• Thrive in a dynamic, performance-driven environment where agility and innovation are prized

Perks are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Health Benefits: Medical, Dental, Vision, Life (including spouse & child), 401k, STD/LTD, AD&D, and Commuter Benefits program.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.