Senior Paid Media Manager (San Francisco, Mountain View, or NYC)

Our Customer is an employment-oriented online service that operates via websites and mobile apps. They are the world's largest professional network with nearly 800 million members in more than 200 countries and territories worldwide. Their vision is to create economic opportunities for every member of the global workforce and aim to connect the world’s professionals to make them more productive and successful. Launched on May 5, 2003, the platform is primarily used for professional networking and career development.

We are seeking a Senior Paid Media Manager on a contract basis to help support our customer's business needs. This role is a hybrid setup (2+ days onsite/week) in San Francisco, Mountain View, or NYC.

This person will help lead Paid Media efforts in North America and work cross-functionally across Brand, Social, and Consumer Marketing teams to create integrated, cross-channel strategies and develop media plans that drive the member engagement forward.

The ideal candidate has experience leading media planning for large brands and is proficient in both offline + online channel planning. This person should have experience working in a full-funnel capacity and developing integrated strategies. We are looking for somebody who is highly collaborative, strategic, and able to think big while paying careful attention to detail.

**Please ensure that your LinkedIn profile is included in your resume**

Responsibilities:

• Paid Media Subject Matter Expert for achieving B2C objectives across offline + online channels
• Collaborates cross-functionally with Marketing teams to define goals and create integrated, full-funnel paid brand campaigns and strategies for North America
• Manages the day-to-day planning and execution of brand paid media across internal teams and agency partners
• Manages campaign reporting and is able to effectively translate data into meaningful and actionable insights
• Experience with multiple forms of measurement, such as Brand Lift Studies; experienced in increasing top-of-funnel metrics (i.e., Unaided Awareness), middle-of-funnel metrics (i.e,. Consideration), down to performance metrics.
• Develops platform and audience-first creative insights and best practices that inform campaign and creative development
• Acts as the “translator” between the consumer behavior across media channels, and knows how to leverage audience insights to push the work forward
• Identifies and keeps pulse on evolving trends and insights in paid media, recommending opportunities to innovate and drive impact
• Efficiently project manages multiple work streams; regularly communicates progress to stakeholders

Skills and Qualifications:

• 6+ years of experience in Brand paid media, either in-house or in an agency
• 3+ years of experience working with both creative and media agencies
• 3+ years of experience leading large-scale brand media campaigns
• 3+ years of experience in coordinating workstreams with multiple teams and stakeholders
• 3+ years of experience in cross-channel planning

Preferred:

• Direct marketing experience with a track record of developing, executing, and scaling high-impact, multi-channel go-to-market efforts
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to drive influence in the creative development and research process through the lens of media and data
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
• Outstanding interpersonal, communication (oral and written), and presentation skills
• Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.