Senior Performance Marketing Manager, Digital Acquisition (100% Remote - PST)

The Mom Project is excited to partner with our client, a financial technology leader and bank holding company with a mission to power the banking industry’s branchless future.

We are seeking a contract Senior Performance Marketing Manager, Digital Acquisition, to help support our Customer's business needs. This role is remote - PST preferred.

Responsibilities:

• Lead hands-on execution and strategy for digital and acquisition marketing initiatives
• Own large-budget Paid Search (SEM) campaigns, including daily strategy and execution
• Manage Paid Social campaigns across platforms
• Execute multi-channel digital marketing campaigns to drive acquisition and performance
• Perform daily optimization and reporting on campaign performance
• Set up and manage campaign structures, including partner campaigns
• Launch, test, and scale campaigns using a structured experimentation approach
• Pull, analyze, and interpret performance data independently to inform decisions
• Develop and optimize bidding strategies across channels
• Apply customer journey thinking across the full marketing funnel
• Design and execute creative testing methodologies
• Develop and implement landing page testing strategies
• Make data-driven optimization decisions
• Leverage App Store Optimization (ASO) strategies to improve performance
• Stay current with digital marketing trends and emerging best practices
• Apply AI tools and workflows to enhance marketing efficiency and performance

Skills and Qualifications:

• Senior-level experience in digital and acquisition marketing with a minimum of 7 years of relevant experience
• Bachelor’s degree required & Master’s degree preferred
• Strong expertise in Paid Search (SEM) and Paid Social campaign management
• Startup environment experience
• Background in FinTech or Technology industries
• Proven experience managing large marketing budgets
• Experience with multi-channel digital marketing strategies
• Strong analytical skills with the ability to interpret performance data and reporting
• Hands-on experience with campaign setup, optimization, and scaling
• Strategic mindset with expertise in funnel-based marketing and experimentation

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.