Senior Product Manager, Marketing and Data Technology (100% Remote)

The Mom Project is excited to work with a client from the digital health and wellness space in their search for a Senior Product Manager, Marketing Data and Technology.

This role will lead a cross-functional squad focused on Marketing and Data Technologies. This is a 6-month contract role, with potential to extend based on business needs.

This squad owns and evolves the tools that power their marketing, personalization, and experimentation efforts—including Braze (CRM & lifecycle), AppsFlyer (deep linking & attribution), Amplitude (product analytics), and Split (feature flagging). You’ll play a key role in establishing the foundations for a more agile, data-driven marketing strategy – one that enables seamless customer experiences and accelerates their ability to learn and iterate.

We’re looking for someone who can lead autonomously, define the long-term vision while tackling near-term challenges, and act as the connective tissue across Marketing, Product, Engineering, and Analytics teams.

Responsibilities:

• Define and execute the Martech squad’s product strategy and roadmap, solving internal and external customer problems while driving measurable business outcomes
• Drive implementation, reliability, and scalability of tools like Braze, AppsFlyer, Amplitude, and Split
• Prioritize ruthlessly—balancing technical debt, business priorities, and user experience to ensure the squad delivers meaningful impact
• Work closely with Product Marketing, Lifecycle Marketing, Design, Analytics, and Engineering teams to enable seamless, personalized customer experiences across channels
• Apply industry best practices to ensure high-quality product delivery, from discovery to launch
• Contribute to the broader product strategy and collaborate with other PMs to align on vision and platform evolution
• Build and maintain strong relationships with internal and external stakeholders, gathering feedback and evangelizing your team’s work

Qualifications:

• 6+ years of product management experience, including success as a Senior PM or equivalent role
• Experience leading cross-functional squads, preferably in a fast-paced, agile environment
• Expertise with Martech tools and platforms, especially Braze, Amplitude, AppsFlyer, and Split
• Strong product instincts. You've worked with design, research, and analytics to shape user-centric solutions that also meet business goals
• A track record of shipping impactful features in consumer mobile apps at large scale
• Strategic thinking and strong analytical skills. You know how to use data and experimentation to drive decisions and validate impact
• Excellent communication and stakeholder management skills. You’re just as comfortable in a Slack thread as you are presenting to execs
• Ability to thrive in ambiguity and bring clarity and structure where none exists

Preferred:

• Experience in direct-to-consumer subscription businesses
• Knowledge of privacy-first product development and user preference management
• Familiarity with event instrumentation, experimentation frameworks, and marketing and lifecycle performance metrics

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.