Senior Specialist, Paid Media (100% Remote)

Our Customer is a technology company that connects people with the best of their neighborhoods across the US, Canada, Australia, Japan, and Germany. They enable local businesses to meet consumers’ needs of ease and convenience, and, in turn, generate new ways for people to earn, work, and live. By building the last-mile logistics infrastructure for local commerce, they’re fulfilling our mission to grow and empower local economies.

Our Customer is seeking a Senior Paid Media Specialist on a contract basis to support their business needs. This role is 100% remote.

Responsibilities:

• Architect and own paid media agency strategy, including agency selection, onboarding, workflow design, and performance management.
• Serve as the primary point of contact between internal stakeholders and agency partners.
• Define and maintain standards, processes, and playbooks that scale across campaigns and partners.
• Own the full campaign lifecycle, including briefing, setup, launch, optimization, and reporting.
• Manage and optimize paid media budgets across search, social, and display channels.
• Develop audience targeting frameworks and creative strategies to drive acquisition and retention.
• Design and execute A/B testing programs across bidding strategies, creative formats, landing pages, and audience segments.
• Document testing outcomes and create case studies and playbooks based on performance insights.
• Utilize AI tools to support creative development, experimentation, and performance analysis.
• Partner directly with merchant partners to develop paid media strategies that drive web ordering and delivery growth.
• Translate merchant business goals into actionable campaign plans.
• Communicate campaign performance and recommendations to technical and non-technical stakeholders.
• Analyze full-funnel performance to identify optimization and growth opportunities.
• Own campaign reporting and performance reviews for internal and external stakeholders.
• Partner with analytics teams to develop attribution models and measure incrementality.
• Validate performance outcomes and recommend scaling strategies based on data.

Skills and Qualifications:

• 6+ years of hands-on paid media experience.
• Experience owning campaigns from strategy and setup through optimization and reporting.
• Deep expertise with Meta Ads Manager.
• Deep expertise with Google Ads.
• Deep expertise with TikTok Ads.
• Experience managing paid media across search, social, and display channels.
• Experience developing audience targeting strategies.
• Experience creating and executing structured A/B testing programs.
• Strong analytical skills.
• Experience with attribution modeling.
• Experience with incrementality testing.
• Experience with funnel analysis.
• Experience developing paid media strategies for external partners or clients.
• Experience managing or collaborating with external agencies.
• Strong stakeholder management and communication skills.
• Experience using AI tools for campaign optimization, performance analysis, or creative development.
• Ability to operate independently and build processes from scratch.
• Experience creating campaign playbooks, testing frameworks, and best practices documentation.

Preferred Qualifications:

• Agency experience or experience working in an agency environment.
• Experience in marketing to restaurants, local merchants, or marketplace/delivery platforms.
• Experience with mobile app marketing.
• Familiarity with attribution platforms such as Adjust or AppsFlyer.
• Experience with Google Tag Manager.
• Experience with conversion tracking implementation.
• Experience in marketing subscription products or digital services.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.