SEO Content Manager

Title: SEO Content Manager | Location: Chicago, IL | Comp: $50,000+ DOE

Company Description

Our client is passionate about growing the digital footprint and overall financial success of small to medium-sized businesses. As a multi-faceted digital marketing firm, they pride themselves on providing tailor-made programs that meet client needs with an array of strategies, tools, and processes that have proven successful for even the most niche clients.

Through traditional digital marketing, web development, analytics, graphic design, social media, and the execution of successful ad campaigns, they set themselves apart from other marketing firms by offering the most comprehensive approach to any company’s contemporary marketing needs.

Job Description

We are looking for a Content Manager to lead our Content Team. The Content Manager will work closely with the editing and writing teams to produce high-quality, SEO optimized content for the website along with client sites.

The Content Manager will also develop and execute on SEO strategies that grow keywords and traffic while reporting directly to the Director of Content.

As a Content Marketing Manager, your role will be to write, edit, and optimize short-form and long-form content as well as develop and execute integrated growth marketing strategies for our clients. You will be responsible for leading and planning content and SEO-related strategies and projects across the marketing funnel, including organic keyword research, SEO performance tracking, optimizing content for SEO, On-page SEO optimizations, and identifying opportunities to improve organic traffic growth for client content and websites.

The ideal candidate has a passion for marketing and is able to transform technical information into compelling, easy-to-understand concepts and content for our client’s audiences.

You will work closely with the creative, graphic design, and account success teams.

You will also work directly with our clients to create and execute high-quality marketing content, experiences, and solutions.

To succeed in this position, you must have exceptional written, communication, analytical, organizational, collaboration, and client management skills as well as a deep understanding of content and growth marketing best practices, a strong copywriting background, and a passion for delivering measurable results.

Client Services Responsibilities

• Provide excellent client services and support through verbal and written communication and collaboration
• Lead client calls and presentations related to content and growth marketing projects and initiatives
• Lead calls with client marketing teams, presenting content strategies, content, marketing performance data reports, facilitating feedback, and collaborating to align marketing processes and strategies
• Collaborate with our Integrated Marketing Strategists and Project Managers as well as other members of the Growth Marketing department to build, execute, and report on demand & lead generation strategies, campaigns, projects, and tactics

Responsibilities

• Lead proofreading and editing team to ensure the success of content plans
• Conduct target audience and competitor research to inform strategies and copywriting
• Ensure all content maintains a consistent brand voice personality, style, and tone across channels, and adheres to accessibility and compliance regulations
• Develop and execute content calendars for blogs and web pages
• Implement SEO best practices into content and strategies
• Measure the results of SEO & content marketing campaigns and activities to inform future marketing campaigns
• Lead the editing team in creating and adhering to policy to create compelling content
• Build new systems and processes to organize and improve content procedures within integrated marketing campaigns
• Write and review all marketing campaign materials, including ads, emails, and landing pages, to ensure they align with campaign objectives and strategies
• Upload content
• Other duties as necessary
• Types of content you may be creating/leading the creation of
• Email campaigns
• Website pages and landing pages
• Blog articles
• Downloadable guides
• Paid ad copy (Google Search & Display, LinkedIn, Twitter, Facebook, Instagram, YouTube, and more)
• Organic social media copy
• Case studies

Demonstrated Skills/Qualifications:

• Excellent client-facing and internal team communication skills with experience working at an agency or in a professional services consulting firm
• Excellent copywriting and editing skills with the ability to balance the art of storytelling with the science of SEO and data
• Strong organizational abilities and ability to self-manage and self-organize tasks and projects
• Strong written and verbal communication skills, especially for online channels and conference calls.
• Adept at managing projects in a virtual workplace and in virtual tools
• Able to work on multiple projects at once, set priorities, problem-solve, and improvise when necessary
• Able to communicate and collaborate with internal teams and clients across multiple time zones
• Comfortable and effective at presenting on online platforms
• Experience and ability to use digital tools for marketing, project management, and SEO
• Ability to manage multiple and complex marketing campaigns across multiple clients
• Experience in proactively taking the initiative to resolve issues and create and drive solutions
• Ability to gracefully adapt to new priorities and company initiatives
• Exceptional communication, attention to detail, organizational, prioritization, and decision-making skills in a variety of channels and methods
• Strong interpersonal, analytical, and leadership skills
• Demonstrate the following qualities and skills:
• Leadership and an ability to inspire others
• Intellectual curiosity and analytical strength
• Creativity to generate new solutions to existing challenges

Compensation:

• $50,000+, DOE

Job Types: Full-time; hybrid

Benefits:

• Flexible schedule
• Unlimited PTO

Remote Interview Process; Hybrid Position

Education:

• Bachelor's (Preferred)

Experience:

• SEO 3 years (Required)
• Content Writing: 2 years (Required)
• Editing: 2 years (Preferred)
• Management 2 years (Preferred)

Work Location: Hybrid <> Chicago Office