SEO/SEM Specialist

About Us:

We are a leading B2B SaaS fintech company that provides innovative financial technology solutions to businesses worldwide. We specialize in delivering cutting-edge software products that streamline financial operations, enhance compliance, and improve overall business efficiency. As we continue to grow, we’re looking for a talented and experienced SEO Specialist to join our marketing team on a part-time basis, starting with a limited time contract with potential to extend.

Job Summary:

We are seeking a Part-Time SEO Specialist who will be responsible for improving our organic search presence and driving targeted traffic to our website. The ideal candidate will have a strong understanding of SEO best practices, particularly in the B2B SaaS and fintech sectors. You will collaborate closely with our marketing team to ensure all SEO efforts align with our business goals.

Key Responsibilities:

• SEO Strategy Development: Develop and execute an SEO strategy tailored to our B2B SaaS fintech audience, focusing on increasing organic traffic, improving keyword rankings, and enhancing overall website performance.
• On-Page Optimization: Conduct thorough keyword research, optimize meta tags, headers, and content, and ensure that our website’s structure supports SEO best practices.
• Content Optimization: Collaborate with content creators to optimize existing and new content for SEO, including blogs, case studies, whitepapers, and landing pages.
• Technical SEO: Identify and fix technical SEO issues, such as site speed, mobile responsiveness, and crawl errors, to ensure optimal performance and search engine indexing.
• Link Building: Implement effective link-building strategies to acquire high-quality backlinks from relevant industry websites.
• Analytics & Reporting: Monitor website performance using tools like Google Analytics and Search Console, and provide regular reports on SEO metrics, including traffic, rankings, and conversions.
• Competitor Analysis: Conduct regular analysis of competitors’ SEO strategies and performance, and identify opportunities for improvement.
• Collaboration: Work closely with the marketing, content, and development teams to align SEO strategies with overall marketing objectives.

Qualifications:

• Experience: Minimum of 5 years of SEO experience.
• Knowledge: Strong understanding of SEO best practices, algorithms, and ranking factors. Familiarity with the latest SEO trends and updates.
• Skills: Proficient in SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
• Technical Skills: Basic understanding of HTML, CSS, and JavaScript as it relates to SEO. Experience with CMS platforms, particularly WordPress, is a plus.
• Analytical Mindset: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to explain SEO concepts to non-technical stakeholders.
• Self-Motivated: Ability to work independently and manage time effectively in a remote work environment.

Benefits:

• Flexible working hours
• Competitive hourly rate
• Opportunity to work with a dynamic and innovative team
• Professional growth opportunities in a growing fintech company