SEO/SEM Specialist

SEO|SEM Digital Specialist

Location: Columbus, OH

Hybrid role

Part-Time: 8 hours/week

About Us:

We are a dynamic and innovative advertising agency dedicated to delivering exceptional digital marketing solutions.

Our team thrives on creativity, accountability, and continuous learning. We pride ourselves on staying ahead of the curve with the latest software, AI, and digital tools to ensure our clients achieve their marketing goals.

We are seeking an experienced SEO|SEM Digital Specialist to join our team and help drive our clients' success.

Position Summary:

We are looking for a seasoned SEO|SEM Digital Specialist with a proven track record in managing and optimizing digital marketing campaigns.

The ideal candidate will have prior experience working in an agency environment, demonstrating proficiency in both SEO and SEM strategies.

This role requires a strategic thinker with a passion for digital marketing, an inquisitive mind, and the ability to stay updated with the latest industry trends and tools.

Key Responsibilities:

• SEO Management:
• Conduct comprehensive keyword research and analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
• Monitor and analyze website performance using tools such as Google Analytics, Search Console, and other SEO tools.
• Perform regular site audits to identify and rectify technical SEO issues.
• SEM Management:
• Create, manage, and optimize paid search campaigns across platforms like Google Ads, Bing Ads, and social media channels.
• Conduct A/B testing to evaluate and refine ad copy, landing pages, and bidding strategies.
• Track and analyze campaign performance, providing detailed reports and actionable insights.
• Manage budgets and allocate resources effectively to maximize ROI.
• Content Strategy:
• Collaborate with content creators to develop SEO-friendly content that aligns with marketing goals and strategies.
• Ensure all content is optimized for relevant keywords and follows best SEO practices.
• Stay updated with industry trends and algorithm changes to continuously refine and improve content strategies.
• Client Communication and Reporting:
• Maintain clear and consistent communication with clients, providing updates on campaign progress and performance.
• Prepare and present detailed reports on SEO and SEM activities, highlighting key metrics and insights.
• Offer strategic recommendations to clients based on data analysis and industry trends.
• Continuous Learning and Adaptation:
• Stay current with the latest SEO and SEM trends, tools, and best practices.
• Experiment with new digital marketing techniques and tools to stay ahead of the competition.
• Participate in relevant training sessions, workshops, and conferences to enhance skills and knowledge.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in SEO and SEM, preferably within an agency setting.
• Proven track record of managing successful SEO and SEM campaigns.
• Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a collaborative team.
• Highly organized with exceptional attention to detail.
• Passionate about digital marketing and staying updated with industry trends.

Benefits:

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Opportunities for professional development and career growth.
• Flexible working hours and remote work options.
• A supportive and innovative team environment.

***Interested candidates : please include a cover letter with your The Mom Project application detailing relevant experience.
***You will also be asked to share examples of previous work/case studies should you be selected to move forward. Thank you!