Small Marketing Business (SMB) Channel Support (Remote - EST/CST Hours)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

Our Customer is seeking a Small Marketing Business (SMB) Channel Support on a contract basis to support the development and ongoing management of a centralized strategy for communications regarding new product releases, functionality enhancements, and site development. This position will work collaboratively with the SMB marketing team and across the multiple platforms to ensure messaging alignment and optimal channel mix. Additionally, this position will support content and campaign management across various websites used by business partners in the fragmented segment. This role is 100% remote in EST/CST hours.

Responsibilities

• Collaborate with Product and SMB Marketing team to ensure new products and capability/functionality enhancements are communicated and marketed across H&A and Lifestyle platforms
• Support VP Strategic Initiatives leader on B2B Product Expansion and Communications for D2D, PayLater, Pre-Qual, OCA, MSF, and new Business Center tools
• Collaborate with B2B Channel Marketing Manager & VP Business Strategic Initiatives leader to develop and execute B2B Strategic Initiatives including SMS, Spanish, SBS, LTMS, Easy Access and others
• Execute campaigns with platform IMM’s to drive awareness and education on new products and capabilities. Apply analytics/reporting plan to measure lift, success, adoption and/or usage.
• Support SMB web platforms for the business website, Ad Center, Welcome, Here to Help and Ad Wizard
• ? Review , test and validate functional and content requests for Marketing Asset Repository
• ? Support content development & tracking for Advertising Center, Welcome Site and Here to Help site in partnership with the SMB Marketing team
• o Ad Wizard:
• ? Review content intake or update requests for prioritization against ad wizard roadmap
• ? Lead creation for AW assets to support product updates for AW (MPQ, Installment, Pay Later)
• ? Assist in asset testing and order validation/approvals
• ? Create & distribute quarterly reporting on Ad Wizard usage and POP effectiveness
• o Personalization Strategy:
• ? Support cross site personalization strategy for SMBs to deliver the right message/right time/right place for message and channel amplification
• ? Manage, test and execute content & personalization campaign (MCP) requests
• ? Identify and lead site mapping efforts for personalization
• Work closely with analytics teams to measure programs/campaigns, provide recommendations for budget and project optimization and efficiencies, and apply learnings for improvements on future programs

Skills and Qualifications:

• Familiarity with business-to-business marketing strategies
• Marketing experience in credit card networks or financial services
• Experience driving programs to effectively work in a multi-channel environment. Ensure digital assets are in place and optimized. Push for cutting-edge thinking and agenda.
• Experience managing stakeholders across multiple departments.
• Strong presentation and public speaking skills, with the ability to engage and inform team members
• Knowledge of Salesforce Marketing Cloud, Sales Cloud, Adobe Analytics, Dynamic Yield, Marketing Cloud Personalization/Interaction Studio, Workfront
• Ability to leverage technology and help create new products, channels, and business models
• Quantitative and creative acumen
• Experience working in and navigating a highly regulated business

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.