Social Content Creator, B2B Marketing (100% Remote)

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are seeking a B2B Social Content Creator on a contract basis to support our customer’s ongoing business needs. This role is 100% remote.

Reporting to the VP, Social & Content Strategy, this new social media role will facilitate an “Always On” day-to-day execution of content creation, with support for social performance analytics and community management for the social media accounts. This role will also have a meaningful impact on the public-facing perception of the brand, driving audience awareness, consideration, and engagement through thoughtful and relevant social media brand activity.

Responsibilities:

• Create day-to-day, always-on social media content aligned with brand strategy and business goals
• Collaborate closely with social and content leadership to inform content needs and execution
• Independently manage social content projects from concept through publishing
• Produce consumer-facing social content, including video, graphics, static assets, and social-optimized copywriting, with channel-specific hashtag strategies
• Review published social content to identify and resolve errors or publishing issues
• Monitor daily social performance metrics to inform content strategy and optimization
• Support the development of social analytics reporting processes and systems
• Monitor and manage community engagement across social comments, direct messages, and brand-related social listening streams
• Respond to consumer feedback on owned social media channels using approved brand voice and tone
• Monitor competitive landscape and relevant market trends
• Partner with internal teams to stay aligned on product updates, seasonal messaging, and marketing initiatives
• Provide strategic content recommendations to drive engagement and acquisition
• Execute social strategy direction related to voice, tone, and tactical approach

Skills and Qualifications:

• 4-6 years of consumer-facing (B2C) social media content creation and analytics experience, including social-optimized copywriting to go along with video, graphic, and static posts.
• B2B marketing experience with demonstrated ability to create content aligned to business objectives
• Proven experience creating social-optimized copy alongside video, graphic, and static content
• Demonstrated experience using social media platforms for brand engagement and growth
• Hands-on experience leveraging content creation tools such as Canva and Adobe Express
• Strong understanding of current social media trends and platform-specific best practices
• Ability to balance real-time content creation with pre-planned content calendars
• Experience producing, editing, and capturing video and photography for social platforms
• Experience sourcing and working with stock video and photography assets
• Strong command of grammar and written communication
• Clear understanding of how social copywriting differs from traditional marketing copywriting
• Experience in repurposing and upcycling existing video and photography content
• Strong project management, organizational, and data-driven decision-making skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Self-starter with the ability to work independently and collaboratively
• Bachelor’s degree or equivalent professional experience

Preferred Qualifications:

• Experience responding to consumers on social media using a defined brand voice and tone
• Experience developing social content amplification strategies and editorial calendars
• Familiarity with paid social media, ad management, and audience development
• Ability to make strategic recommendations based on historical performance data, benchmarks, and industry trends

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements) Benefits include: Medical, Dental, Vision, 401k.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.