Social Media Pinterest and Engagement Specialist

The Mom Project is excited to support Etsy with their search for a Social Media Pinterest and Engagement Specialist to join their team on a contract basis.

The Social Media Pinterest and Engagement Specialist will support and build community engagement initiatives across social media channels to deepen Etsy brand love and affinity. You will be responsible for Pinterest strategy and execution, including content creation and reporting. Working across Etsy’s social channels, you’ll develop and execute proactive tactics to engage buyers, sellers, and Etsy fans. You’ll also deliver insights on community sentiment and trends and lead best practices for engaging with the Etsy community on social.

Responsibilities

• Serve as the team’s Pinterest expert, identify content opportunities and trends, plan and manage content calendar
• Pitch and create original content for Pinterest and optimize existing video and UGC content for the platform
• Monitor and report on weekly pin performance, surfacing wins and learnings to the broader Social team
• Proactively engage with the Etsy community across all of Etsy’s owned social channels (buyer and seller), driving positive engagement and sentiment
• Proactively monitor and join conversations about Etsy on external pages, including brand advocates, influencers, celebrities, and brands
• Surface Etsy mentions by celebrity and influencer partners and pitch ideas for engagement
• Source, collect, and manage UGC from social and community pages
• Manage workflows with Etsy’s social support team, collaborating on engagement opportunities
• Serve as team lead on best practices for social support and community engagement

Qualifications

• You have 2+ years of proven success in managing Pinterest for brands and bringing substantial organic engagement, as well as in content creation and execution.
• You’re an avid Pinterest user who has a deep familiarity with the platform and its evolving usage and features, including Pinterest Analytics
• You’re passionate about creating engaging and shareable social content and adept at spotting emerging platform and cultural trends
• You’re experienced in community engagement, writing in a brand tone of voice, and surfacing key brand mentions to relevant stakeholders. Familiarity with social reporting tools, such as Sprout Social a plus
• A strong aesthetic sense and an eye for art direction and photography, familiarity with Canva a plus

• Mon - Friday, 40 hrs/week
• Ideally seeking NYC area candidate able to work on-site in Brooklyn 2x/week