Tier 3 Cross-Tier and Dealer Group Lead (Hybrid - Warren, MI)

A partner of The Mom Project in the automotive industry is seeking a contract Tier 3 Cross-Tier and Dealer Group Lead to help support their business needs. This role is hybrid (3 days onsite and 2 days remote/week) in Warren, MI.

As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups. Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.

Responsibilities:

Cross-Tier Media Strategy

• Collaborate on Cross-Tier Strategy and Measurement: Work with the internal media team to develop a tierless endemic strategy and measurement plan, align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams.
• Data Enhancements: Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities. Identify exclusive first-party data DDS can share with participating Dealers via approved vendors (at no additional charge to Dealers).
• Stakeholder Engagement: Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals.
• Tactical Opportunities: Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or models.
• National Strategies: Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
• Innovation: Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier 3.
• Implementation SME: Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and launch/implementation/optimization efforts.

Dealer Groups

• Direct Collaboration: Establish and lead direct collaboration with defined Dealer Groups to develop shared goals, timelines, and strategic opportunities. Foster and strengthen partnerships with Dealer Group marketing teams, accounting for their unique goals, challenges, and shared opportunities.
• Dealer Group Advocate: Be a voice for Dealer Groups in cross-tier discussions, hosting roundtable discussions as needed, and providing actionable insights grounded in data-driven recommendations that leverage digital and retail data unique to each Dealer Group.

Skills and Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field
• Experience: 7+ years in Marketing, Media, Audience Targeting, or Brand team roles in retail marketing.
• Business Acumen: Strong understanding of automotive retail and digital marketing, combining retail goals, data, metrics, audiences, and digital media to drive sales and dealer profitability.
• Digital Media Strategy: Experience in digital media strategy for Tier 1 and Tier 3, with knowledge of various media platforms, technology, and processes.
• Digital Trends: Understanding of digital trends, consumer behaviors, industry sources, and emerging channels to promote innovation.
• Digital Media: Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience curation.
• T3 Specific Tools: Experience with any of the following is appreciated: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Media Platforms / Vendors: Experience with major media platforms such as Amazon, TikTok, Meta, and Google in addition to a dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).

Hours and Location

• Monday - Friday, 40 hours/week
• Hybrid - Warren, MI
• On-site Tuesday - Thursdays, WFH Mondays and Fridays

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.