VP of Brand Marketing @ The Mom Project (100% remote)

Why you?

You are a mission-driven, creative marketing leader, skilled at building and scaling iconic brands that reach millions of people. You can wrestle opportunities, challenges, and change with measure and composure. You care about changing the hiring and career landscape for mothers. You are a fearless and collaborative communicator, visionary leader and obsess over intuitive and memorable brand experiences. You excel at working cross-functionally to get things done, and you thrive in hypergrowth. If this sounds like you, we'd love to talk!

Why us?

The Mom Project is a remote-first venture-backed startup with roots in Chicago. We are backed by some of the best investors in the world and are lucky to be surrounded by an incredible team of advisors, including Serena Williams and recently raised our $80M Series C. We are on a mission to unlock over $1B in economic opportunity for our community of moms in the next two years.

The Mom Project is a platform business leading a cultural movement. To date, our platform has unlocked over $300M in earning potential by connecting our 600,000+ moms, dads, and allies with opportunities at world-class brands like Apple, Accenture, Etsy, and Nike and we’re just getting started.

But don’t just take our word for it:

“This isn't just intent, it’s actionable change. Real-world impact towards a complicated challenge. For us moms who are trapped in the midst of big career goals, wonderful, beautiful babies with many needs (so many needs!) and trying to make the math work with childcare and beyond ... I'm so appreciative.” (from a member of our community)

What we’re looking for:

We’re searching for a sharp, energetic, and experienced VP of Brand Marketing who has experience leading brand marketing teams to join our rapidly growing team. In this role, you’ll be the author and chief guardian of our brand marketing vision and you’ll lead talented teams of brand marketers, and creatives. You’ll obsess over the details of capturing the minds and hearts of our moms and customers while staying focused on our goal of delivering triple-digit user and revenue growth.

Key responsibilities:

As a key member of the leadership team, the VP of Brand Marketing is in charge of a broad scope of brand and marketing activities:

• Architect The Mom Project’s brand marketing strategy and vision to determine how we best deliver on our growth goals through bold, creative, and high performing marketing plans and campaigns
• Manage a talented and growing remote marketing team that will span Customer/Consumer Marketing (Lifecycle), PR, Creative & Editorial, and Brand & Partnerships
• Collaborate closely with our research and insights (Werklabs) teams to better understand consumer and buyer behavior to develop user personas and segmentation to more precisely meet the specific needs of our target “who to win with” segments
• Manage a brand marketing team responsible for bringing The Mom Project’s brand purpose to life through breakthrough brand direction and storytelling that drives both impact and enduring brand trust & affinity across all of our mediums and with our most strategic partners, which include iconic brands like Apple and Nike
• Manage a creative team of designers and copywriters and be a champion for great creative work. The Mom Project is disrupting and innovating a long-established category - and our creative and brand voice should reflect that
• Manage a lifecycle team of talented customer and consumer marketers, ensuring we’re delighting our stakeholders from the moment of acquisition through multi-year, loyal relationships
• Lead our media, PR and social team and partner with our PR agency in identifying cultural tensions and opportunities that Mom Project can play a meaningful role in
• Expand The Mom Project’s reach across key social media channels and presence at marquee events
• Develop The Mom Project’s influencer strategy
• Report brand marketing performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement

Requirements for Candidacy:

• A minimum of 8 years experience leading brand marketing teams, preferably with some of that time spent building startup brands and organizations with a track record of solid career progression and expansion in management responsibilities
• Previous relevant managerial and leadership (VP+) experience being a “manager of managers” with the ability to influence and motivate others and guide successful marketing teams
• Excellent business acumen, interpersonal skills with an emphasis on customer obsession and our core belief that “mom is boss”
• Strong background in social strategy, and an innate understanding of what will resonate with consumers
• Understanding and experience analyzing numerous marketing metrics, both qualitative and quantitative to make fast decisions
• Understand how to effectively drive value between our brand and performance marketing team to best drive business impact
• Proven experience working cross-functionally with numerous business functions including Sales, Product, Engineering, Community, Data Science, Research, Operations, Sales, etc.
• Possess a creative mindset that is oriented towards solving problems in original and unconventional ways

Why you’ll love working for TMP:

Compensation & Benefits:

• Full medical, dental, vision
• Short and Long Term Disability
• Generous Paid Parental Leave
• Family planning benefits through Progyny
• Generous PTO
• 401K match

Let me see those Perks, Perks, Perks!

• An incredible remote team that will support and champion your work
• Health and Wellness stipend
• Learning and Development stipend
• Work From Home Stipend

We're just getting started. Join us in unlocking the potential of moms in the workplace!